Odds comparison
Live streaming covers football and racing, though racing gets the lion’s share. Double Delight and Hat-Trick Heaven are standouts from our Betfred review, letting you back a player as first or last goalscorer and if they grab a second goal, your odds double. Betfred, founded in 1967, has built its football reputation on rewarding goalscorer bets. However, its limited football streaming and the welcome free bet’s 24-hour expiry are notable drawbacks. The combination of Acca Boost, Bet Mentor and daily cashback makes All British Sports an option for football bettors interested in accumulator features. The free bet expires 24 hours after being credited and must also be used at minimum odds of 1/1.
There are also live scores and stats for in-play betting, with full and partial Cash Out available. Regular acca boosts and a weekly 1-leg acca refund (a £10 free bet back if one selection lets you down) add steady value to consistent punters. Opt in once for the whole season, then submit your 6 score predictions each week for the chance to win a share of £250,000.
Most of the best football betting sites offer free bets as part of their sign-up bonuses. Check minimum withdrawal amounts and expected processing times. The best online football betting sites should tick 150+ markets on Premier League and UCL fixtures.
Paddy Power takes fourth place in our football betting rankings, combining strong Bet Builder coverage, football specials, custom bets and regular money-back promotions. Live streaming is the main limitation for football bettors, as talkSPORT BET’s coverage is concentrated largely on racing. Bet boosts appear on 3 to 7 markets per fixture across the Premier League, Champions League and EFL Cup, and cash out (full or partial) works on singles, accas and bet builders alike. Once a leg goes into a winning position in-play, you’ll see the option to freeze it under My Bets. Basically, punters who wager £30 or more at evens throughout the week receive a £5 free bet.
Place a £10+ bet on an accumulator at minimum odds of Evens (2.0) and collect a £10 free bet for accas with 2 to 12 selections. The standout promo is the free-to-play £1,000 goalscorer jackpot, where you predict five anytime scorers across selected fixtures for a cash prize, with smaller free bet rewards for near-misses. Deposits must be made by debit card, the qualifying bet must settle within 7 days, and free bets land within 24 hours of settlement with a 7-day expiry.
It doesn’t match Betfred’s £50 offer, but it’s still solid and worth claiming. On top of that, the 2 Goals Ahead Early Payout settles your bet as a winner the moment your team goes two clear, across 80+ competitions. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. The bonus must be wagered 1x before a withdrawal can be made. Get £30 in Free Bets (3x£10) after settlement. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned).
Virgin Bet is built for punters who want a fast, easy-to-use football betting app and site designed with casual bettors in mind (4.7/5 on the App Store). That split is useful for football bettors, although the Bet Builder tokens cannot be used as ordinary singles. The welcome offer gives irish bookmakers not on gamstop new customers £30 in free bets after a qualifying £10 sports wager at odds of 1/2 or greater.
Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value). Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet. That way, you can quickly determine if it matches your betting style and bookmaker preferences.
LuckyMate is one of the newest betting sites on the list, launched in 2025 under Anakatech Interactive Limited, but its football bet builder is already one of the deepest around. Paddy Power’s Super Sub keeps a player bet alive if your selection is substituted. Our full Paddy Power review covers the football product, odds, app and streaming in more detail.